Silfur Grafík · 2021
Diplomatic Relations Vörumerkjahönnun
- A' Design Award í silfri 2021 in Grafík
- CLIENT: Salvita Design
- Estimated Number of Design Views: 42,247
- Verification code 5974802F35 · Verify this award
Colors
About Diplomatic Relations Vörumerkjahönnun
Diplomatic Relations er vörumerki sem búið var til fyrir þýska sendiráðið í Vilníus. Hönnunin táknar tengslin milli Litáens og Þýskalands. Innblásin af þrílitu þjóðfánunum voru þrjú hakmerki teiknuð fyrir hvort land í litum fána þess. Merkin liggja sem tvær hliðstæðar hliðar, líkt og lestarteinar sem færast í sundur og koma svo saman á ný. Rauðu hakmerkin eru sameinuð til að tákna vináttu og einingu. Litaða táknið er sett á hvítan bakgrunn og hægt er að nota það á ritföng, útiauglýsingar og fyrirtækjagjafir. Með endurtekningu táknsins í línu myndast mynstur.
About the A' Design Award í silfri
Diplomatic Relations Vörumerkjahönnun vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Diplomatic Relations Vörumerkjahönnun sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Diplomatic Relations Vörumerkjahönnun er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Press Kit
- Unique Properties
- The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
- Dimensions & Packaging
- To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
- Tags
- Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
- Design Challenge
- After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
- Research
- A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
- Image Credits
- Erin Hope Stevens (Copywriter)
