Firefly Songling Volunteer Vörumerkjaauðkenni by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2021
Firefly Songling Volunteer Vörumerkjaauðkenni
Client: Firefly Songling Volunteer
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
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About Firefly Songling Volunteer Vörumerkjaauðkenni
Firefly Songling sjálfboðaliðar er vörumerkjaauðkenni sem skapað var fyrir sjálfboðaliðasamtök í Songling-hverfinu, Wujiang, Suzhou, Kína. Merkið byggir á mynd af eldflugu með útbreiddum vængjum, sem vísar til staðbundins vistkerfis og sjálfboðaliða sem veita ljós með hljóðlátri fyrirhöfn. Einföld og nútímaleg formgerðin er ætluð til að höfða til yngra fólks. Auðkennið er notað í gegnum fagprentun, útsaum og gullpressun. Hönnunin gefur sjálfboðaliðahópnum áberandi mynd á sviði þar sem margir hópar nota svipuð tákn.
The Recognition
About the A' Design Award í bronsi
Firefly Songling Volunteer Vörumerkjaauðkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Firefly Songling Volunteer Vörumerkjaauðkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Firefly Songling Volunteer Vörumerkjaauðkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Production Technology
- Technology / Professional printing, embroidery and hot stamping technology.
- Design Challenge
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Research
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Project Duration
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Patents
- Copyrights belong to SoFeng Design, 2020.
- Team Members
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- Image Credits
- Photographer / Jiayi Lu
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