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37 Interactive Entertainment HQ Háhýsi fyrir skrifstofur by Guowei Zhang

37 Interactive Entertainment HQ Háhýsi fyrir skrifstofur by Guowei Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award í gulli in Arkitektúr, bygginga- og mannvirkjahönnun Competition Category.


GullArkitektúr· 2022

37 Interactive Entertainment HQ Háhýsi fyrir skrifstofur

by Guowei Zhang

Client: 37 Interactive Entertainment

A' Design Award í gulli Winner in Arkitektúr Category

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The Design

About 37 Interactive Entertainment HQ Háhýsi fyrir skrifstofur

37 Interactive Entertainment HQ er háhýsi sem hýsir höfuðstöðvar fyrirtækis í Kína. Einingar eru notaðar bæði í grunnmynd og útliti byggingarinnar, sem styttir byggingartíma og lækkar kostnað án þess að gæði verksins skerðist. Skrifstofueiningum, fundareiningum og viðburðaeiningum er raðað innan hefðbundins rétthyrnds rýmis, og fjölda þeirra og staðsetningu má breyta á dæmigerðum hæðum. Einingaskipt framhliðarkerfi bregst við loftslagi Lingnan-svæðisins. Skuggamynstrið er þéttara á austurhliðinni en á þeirri vestari, þannig að náttúruleg birta helst en sólgeislun og orkunotkun minnka.

The Recognition

About the A' Design Award í gulli

37 Interactive Entertainment HQ Háhýsi fyrir skrifstofur vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að 37 Interactive Entertainment HQ Háhýsi fyrir skrifstofur sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. 37 Interactive Entertainment HQ Háhýsi fyrir skrifstofur skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
Dimensions & Packaging
Size of unit or building:88974㎡
Project size:6427㎡
Tags
High-rise, Office, Headquarter, Mix-used
Production Technology
In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
Design Challenge
This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works.
Research
Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity
Inspiration
Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
Project Duration
Desiged in July 2020 China
Operation Flow
To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
Patents
patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration
Team Members
Designer: Guowei Zhang
Designer: Ping Wang
Designer: Luoxu Hua
Image Credits
GWP Architects

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