City Ambassadors School Typografisk Vörumerki by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2022
City Ambassadors School Typografisk Vörumerki
Client: Tanya Dunaeva
A' Design Award í silfri Winner in Grafík Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Typografisk Vörumerki
Áhugaverðar sögur leynast á bak við hverja beygju í gömlu götunum og það er ómögulegt að tengja borgina við eitthvert lágmarkssett af auðþekkjanlegum táknum. Á meðan hann rannsakar borgina uppgötvar verðandi sendiherra hana að nýju, eins og nemandi uppgötvar grunn í skólanum. Við smíði sjálfsmyndarinnar var valin leturfræðileg lausn sem byggði á meginreglunni um leturfræðilega eclecticism: Gamla þjóðritið, í bland við skriftarletur og auðþekkjanlegt letur framúrstefnulistamanna. Litasamsetningin er laconic-björt rauð.
The Recognition
About the A' Design Award í silfri
City Ambassadors School Typografisk Vörumerki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að City Ambassadors School Typografisk Vörumerki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. City Ambassadors School Typografisk Vörumerki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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