Jalebi Vörumerkjaauðkenni by Raageshwari Kandaswamy is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2022
Jalebi Vörumerkjaauðkenni
Client: MIT Institute of Design
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #126528The Design
About Jalebi Vörumerkjaauðkenni
Jalebi er vörumerkjaauðkenni fyrir nútímalegt ísvörumerki. Íssbragðtegundirnar eru byggðar á hefðbundnu indversku sælgæti. Sjónræni stíllinn vísar til götusala sem selja sælgæti og snarl vafið í dagblöð. Merkið er dregið af stafnum J og hringiðu jalebi-sætabrauðsins. Leturgerð, litir og birtuskil gefa auðkenninu kunnuglegan en samt nútímalegan blæ. Auðkenninu er beitt á bolla, matseðla, poka og grímur til að tryggja samræmt útlit. Matseðillinn er byggður upp í lögum, þar sem fremsta lagið er hálfgagnsær örk sem tjáir samruna menninga.
The Recognition
About the A' Design Award í járni
Jalebi Vörumerkjaauðkenni vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Jalebi Vörumerkjaauðkenni sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Jalebi Vörumerkjaauðkenni er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
- Dimensions & Packaging
- Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm - Tags
- Brand Identity, Logo, Identity Design, Ice cream
- Production Technology
- All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
- Design Challenge
- The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
- Research
- Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.
The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.
“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart. - Inspiration
- The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
- Project Duration
- The project started in September 15 as a part of college project and finished in October 3rd.
- Operation Flow
- The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.
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