The Phoenix Veggspjald by Te-Sian Shih is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

JárnGrafík· 2022

The Phoenix Veggspjald

by Te-Sian Shih

Client: Te-Sian Shih

A' Design Award í járni Winner in Grafík Category

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Colors

The Design

About The Phoenix Veggspjald

Fönixinn er lykilmynd á veggspjaldi sem búið var til fyrir tónlistarakademíu og hátíð í Taipei. Miðmyndin sameinar tónlistarbylgjur og lögun fiðlu og myndar þannig fönix sem þenur út vængi sína. Appelsínugulu bylgjurnar í miðjunni gefa einnig til kynna loga, sem táknar dugnað og eldmóð tónlistarmannanna og starfsfólksins. Dökkblái bakgrunnurinn er byggður upp úr bogadregnum línum sem minna á hafið og hljóðbylgjur. Veggspjaldið var að öllu leyti unnið úr teiknuðum línum, án ljósmynda, með því að nota blöndunarhami í myndvinnsluhugbúnaði.

The Recognition

About the A' Design Award í járni

The Phoenix Veggspjald vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að The Phoenix Veggspjald sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. The Phoenix Veggspjald er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: She designed this key visual poster for Taipei Music Academy and Festival combines the violin with the image of flame, the phoenix, and the sea and music's sonic (music waves). The poster makes people feel the smooth lines, the sea's feeling, sonic waves, and musicians' enthusiasm.
Dimensions & Packaging: 18cm width x 0 cm dept x 24cm height
The lines should be thicker than 0.5 mm for printing, so she made each line in the poster thicker than 0.5 mm.
Tags: Visual design, poster design, layout design, key visual design, graphic design.
Production Technology: In adobe photoshop, the designer could choose a blend mode group.
She used lines to make two different shapes of images and combined them with adobe photoshop's multiply and color dodge to make the violin with phoenix's wings.
Besides, She made darken blue background with lines that look like waves.
Design Challenge: To create a poster without any real picture was a new challenge for 2021's poster design because, in 2020, the designer used the real violin's image to be the main character. This year she had to create the whole picture by herself.
Research: The trance-formations in eastern music performance are natural and flowing music style, floating clouds, and flowing water.
The shape in the background represents the feeling of flying in music and waves of music.

Besides, The center image combines music waves and a violin shape image, and it looks like a phoenix spreading its wings. The orange-colored waves in the center of the poster represent a flying phoenix. The phoenix represents hard work and the enthusiasm of musicians and all the staff.
Inspiration: The designer designed another key visual poster for Taipei Music Academy and Festival in 2020. She used the real violin's image to be Taipei Music Academy and Festival's main visual, so the team decided to use lines to communicate the abstract music feeling this year to separate the difference between 2020's key visual poster and 2021's poster.
Project Duration: The project started in September 2020 in Taipei and finished in December 2020 in Taipei, and it was exhibited in the United States in July 2021 due to Taipei's pandemic.
Operation Flow: When people look at the poster, they see the phoenix and violin combined image first.
When viewers follow the background's blue lines, their eyes will see the date, activity's name, and then sponsors' names on it.
Every image has logic to put in its place.
Patents: Copyrights belong to Te-Sian Shih, 2020.
Image Credits: Designer Te-Sian, Shih, phoenix, 2020.