Bay Snyrtivöruverslun by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Innanhúss- og sýningarhönnun Competition Category.
JárnInnanhúss· 2022
Bay Snyrtivöruverslun
by SIG Design
Client: Sephora
A' Design Award í járni Winner in Innanhúss Category
Verified Award Winner
Verify Award Status for #127738The Design
About Bay Snyrtivöruverslun
Hin helgimynda svarta og hvíta rönd Sephora voru notuð sem sjónræn fókus til að leiðbeina flæði fólks og færa betri neytendaupplifun. Sjónblekkingin og línuleg samsetning bylgna mynda Sephora-flóa, sem leiðir til annarrar sjónrænnar upplifunar. Línurnar á svörtu og hvítu súlunum eru framlengdar inn í rýmið og mynda þannig náttúrulegan sjónrænan leiðarvísi.
The Recognition
About the A' Design Award í járni
Bay Snyrtivöruverslun vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Bay Snyrtivöruverslun sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Bay Snyrtivöruverslun er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
- Dimensions & Packaging
- The project space is 424 ㎡.
- Tags
- cosmetics retail space, bay, stripes, consuming experience
- Production Technology
- Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
- Design Challenge
- While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
- Research
- Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers. - Inspiration
- Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
- Project Duration
- The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen. - Operation Flow
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- Team Members
- Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang - Image Credits
- Image #1-image #5 Photographer ：Lerong Huang
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