Fantasy Factory Smásöluverslun by SIG Design

Fantasy Factory Smásöluverslun by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award í gulli in Innanhúss- og sýningarhönnun Competition Category.

GullInnanhúss· 2022

Fantasy Factory Smásöluverslun

by SIG Design

Client: Nayuki

A' Design Award í gulli Winner in Innanhúss Category

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Colors

The Design

About Fantasy Factory Smásöluverslun

Fantasíuverksmiðjan með bakstur á staðnum sem aðalsölustaðinn, samþættir te, smásölu, IP gjafir og bargeira til að búa til fjölnota verksmiðjuverslun. Hönnunarhugmyndin FTY var unnin úr Factory. F stendur fyrir Fair. Fyrir mikið flæði fólks og ríka vöruflokka var plássið planað í leiðinni fyrir markað. T stendur fyrir Time. Litur búðarinnar er dreginn út úr litabreytingum himinsins, sem gefur til kynna tímabreytingar dagsins. Y vísar til þín (viðskiptavina). Hin ólíka Þú í speglinum er framlengdur í margvíddar gagnvirka tækið.

The Recognition

About the A' Design Award í gulli

Fantasy Factory Smásöluverslun vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Fantasy Factory Smásöluverslun sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Fantasy Factory Smásöluverslun skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019