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United Cinemas Terrace Mall Matsudo Kvikmyndasamstæða by Kunihisa Akiyama

United Cinemas Terrace Mall Matsudo Kvikmyndasamstæða by Kunihisa Akiyama is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Innanhúss- og sýningarhönnun Competition Category.


BronsInnanhúss· 2022

United Cinemas Terrace Mall Matsudo Kvikmyndasamstæða

by Kunihisa Akiyama

Client: United Cinemas Co.,Ltd.

A' Design Award í bronsi Winner in Innanhúss Category

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The Design

About United Cinemas Terrace Mall Matsudo Kvikmyndasamstæða

Þetta kvikmyndahús er með þrjár tegundir af sérstökum kvikmyndasölum - Imax, 4DX og ScreenX - ásamt átta venjulegum kvikmyndasölum. Imax salurinn er með eitt stærsta kvikmyndatjaldið í Japan. Hönnunin byggir á tveimur andstæðum innanhúshugmyndum. Annars vegar hanga mörg táknræn blá línuleg LED ljós frá lofti meðfram rúllustíganum. Hins vegar er eintóna grafík úr kvikmyndasamræðum. Þetta skapar andstæður milli 2D og 3D, auk litríkrar og eintóna hönnunar. Aðferðin er klassísk en efnin ný, sem höfðar til fólks á öllum aldri. Gestir geta líka tekið myndir á þessum myndræna stað.

The Recognition

About the A' Design Award í bronsi

United Cinemas Terrace Mall Matsudo Kvikmyndasamstæða vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að United Cinemas Terrace Mall Matsudo Kvikmyndasamstæða sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. United Cinemas Terrace Mall Matsudo Kvikmyndasamstæða fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan.
Dimensions & Packaging
12screens, 6,293sqm, total capacity 1975 seats. One Imax theater, one 4dx theater, one ScreenX theater and 8 regular theater. Two back stage dressing room, projection room and back room for staffs. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is SHIMIZU Corporation, a major general contractor in Japan.
Tags
Cinema, Cinema complex, Movie theater, Photo spot, Graphic art, Word art, LED line lighting, Imax, 4dx, ScreenX
Production Technology
Imax laser system, 4DX system, ScreenX system, Full Automation projection system, Digital signage system, BEMS Gem2, Theater management system
Design Challenge
Because of Tokyo Olympic, construction cost had got very high and we had to make cinema complex unique with very much lower cost. There have two idea.

One is at the escalator. We installed many symbolistic blue liner LED lights hanged from ceiling along with the escalator that guests have to use and that makes guests feel futuristic and exited. Blue is also used in lobby as characteristic color.

The other is graphics. The LED lights make 3D and symbolistic color. On the theatre floor, at the contrast, has impressive 2D graphics around and they are made by dialogue of movies with mono-tone.
Research
The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is one of the anchor and symbol of this huge commercial complex. Because of the SNS, especially Instagram is in a trend among young people, this cinema takes some photo spot for it.
Inspiration
The United Cinemas Terrace Mall Matsudo is in the shopping mall Terrace Mall in Matsudo city, Chiba prefecture in Japan. There used to a fruit and vegetable market and many people visited here. The mall is concepted as the mall along the people lives here with fulfilling and brighter days. We interpreted that this shopping mall become the central institution and various people comes here as young people, family and aged people. Then what the cinema complex being such place should be is offer the various kind of entertainment that accepted by every kind of person.
Project Duration
This project started in 2016 and opening in 2019, located in Matsudo-city Chiba Japan, locates next to Tokyo. This movie theater opened with one of the largest shopping mall in the city which area used to a market.
Operation Flow
It has been six years the Matsudo city does not have movie theatres so that we have proposed the large, most advanced, and best facilities. We installed three latest movie formats so that many customers can enjoy movies with various way.
Team Members
Chief Interior Designer: Shuwa Tei
Interior Designer: Kei Sagara
Chief Graphic Designer: Naoyuki Suzuki
Image Credits
Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,

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