Blue Frog Bar Og Veitingastaður by SIG Design

Blue Frog Bar Og Veitingastaður by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Innanhúss- og sýningarhönnun Competition Category.

JárnInnanhúss· 2022

Blue Frog Bar Og Veitingastaður

by SIG Design

Client: Blue Frog

A' Design Award í járni Winner in Innanhúss Category

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Colors

The Design

About Blue Frog Bar Og Veitingastaður

Blue Frog býður upp á grillaðan mat og kokteila. Hönnunin er nauðsynleg til að sýna nútíma amerískan menningareiginleika. Til að skapa opið og laust rými til að mæta mismunandi félagslegum aðstæðum, þá geta neytendur fengið ánægjulega matarupplifun. Hin einstaka 100 skot menning færir viðskiptavinum spennu og áskorun. Þess vegna er barinn sjónræn miðstöð til að senda spennu út í allt rýmið. Ýmis efni, marglaga form og listskreyting eru notuð til að skapa hágæða rými.

The Recognition

About the A' Design Award í járni

Blue Frog Bar Og Veitingastaður vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Blue Frog Bar Og Veitingastaður sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Blue Frog Bar Og Veitingastaður er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing