Brons Samfélag · 2022

Whoatemytofu Leturgerð

by Yuntong Sun

A' Design Award í bronsi 2022 in Samfélag
CLIENT: Yuntong Sun
Estimated Number of Design Views: 38,398
Verification code 93BE3C1620 · Verify this award

View at A' Design Award Press Release

Colors

About Whoatemytofu Leturgerð

Whoatemytofu er samfélagshönnunarverkefni byggt í kringum opna leturgerð sem nefnist The Tofu Type. Nafnið vísar til kínversks málsháttar sem notar það að borða tófú sem myndlíkingu fyrir kynferðislega áreitni. Stafaformin mótuðust af ferlinu við að skera tófú og neikvæðu rýmin minna á hið skorna efni. Verkefnið inniheldur einnig veggspjaldaseríu og hugmynd að vefsíðu. Gestir geta slegið inn særandi orð sem þeir hafa heyrt í tengslum við áreitni og fengið í staðinn veggspjald til að deila á samfélagsmiðlum með myllumerki. Leturgerðina má sækja endurgjaldslaust. Markmiðið er að gefa þolendum rödd og tilfinningu fyrir samstöðu.

About the A' Design Award í bronsi

Whoatemytofu Leturgerð vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Whoatemytofu Leturgerð sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Whoatemytofu Leturgerð fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Press Kit

Unique Properties: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Dimensions & Packaging: Poster, 1350px*1080px
Tags: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Production Technology: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Design Challenge: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Research: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Inspiration: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Project Duration: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Operation Flow: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.