Hönnunarverkið Sdda Fyrirtækjaímynd eftir Guorong Men er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

JárnGrafík· 2022

Sdda Fyrirtækjaímynd

eftir Guorong Men

Handhafi A' Design Award í járni í flokknum Grafík

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

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Hönnunin

Um Sdda Fyrirtækjaímynd

SDDA er fyrirtækjaímynd sem sköpuð var fyrir dansíþróttafélag með aðsetur í Shandong í Kína. Fyrra merkið notaði nákvæma dansfígúru sem oft ruglaðist saman við merki annarra félaga. Nýja auðkennið einfaldar stellinguna niður í eina samfellda línu. Línan sameinar tvo dansfélaga, fjall og snúningsdanssspor. Tíu tengdar myndir sýna klassískar dansstellingar og gera samband líkamans auðveldara aflestrar. Auðkennið er notað á keppnisstöðum, í prentmiðlum og á samfélagsmiðlum.

Viðurkenningin

Um A' Design Award í járni

Sdda Fyrirtækjaímynd vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Sdda Fyrirtækjaímynd sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Sdda Fyrirtækjaímynd er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Stærðir og umbúðir: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Merki: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Framleiðslutækni: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Hönnunaráskorun: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Rannsóknir: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Innblástur: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Lengd verkefnis: The project started in July 2020 and finished in September 2020 in Jinan, China.
Verkflæði: Brand identity is mainly used in competition venues, print productions and social media.
Einkaleyfi: Copyright belong to Sdda(shandong dancesport association),2021.
Liðsmenn: Guorong Men