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Moi Nivak Vörumerkjaauðkenni by Yuk Pui Cheung

Moi Nivak Vörumerkjaauðkenni by Yuk Pui Cheung is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.


JárnGrafík· 2022

Moi Nivak Vörumerkjaauðkenni

by Yuk Pui Cheung

Client: Moi Nivak

A' Design Award í járni Winner in Grafík Category

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Verified Award Winner

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Colors

The Design

About Moi Nivak Vörumerkjaauðkenni

Moi Nivak er vörumerkjaauðkenni sem var skapað fyrir netverslun sem selur samtímasafngripi. Verslunin sameinar úrvalsverslun og hönnunarverslun, og býður upp á safngripi og hönnunarvörur frá öllum heimshornum dag hvern. Auðkenniskerfið nær yfir vörumerkjastefnu, nafngift, bréfsefni og vefsíðu. Meginleturgerðin er Sunset Gothic, línulaust letur, og orðmerkið er sérsniðin leturhönnun. Sömu leturfræðilegu nálgun er beitt í allri miðlun vörumerkisins til að tryggja læsileika, einfaldleika og hnitmiðun.

The Recognition

About the A' Design Award í járni

Moi Nivak Vörumerkjaauðkenni vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Moi Nivak Vörumerkjaauðkenni sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Moi Nivak Vörumerkjaauðkenni er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world.

Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website.
Dimensions & Packaging
Business Card – W 85mm x H 55mm / PMS color digital printing
Packaging Box – W 320mm x D 255mm x H 140mm / Corrugated Mailer Box / 1-color offset printing
Tags
design select, select store, select shop, daily select, collectibles
Research
We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.
Inspiration
The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The word mark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans-serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.
Project Duration
The project started in June 2021 and finished in September 2021 in Taipei.

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