Jelly Tea Hagnýt fæðuþjónusta by Ziqing Lv is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Yfir-, stefnumótandi og þjónustuhönnun Competition Category.
BronsÞjónusta· 2022
Jelly Tea Hagnýt fæðuþjónusta
by Ziqing Lv
Client: Zhejiang University
A' Design Award í bronsi Winner in Þjónusta Category
Verified Award Winner
Verify Award Status for #132516The Design
About Jelly Tea Hagnýt fæðuþjónusta
Hlaupte er heilsuþjónusta og hagnýtt matvælakerfi fyrir unga skrifstofustarfsmenn. Hlaupið er unnið úr kínversku tei og úr plöntum sem notaðar eru bæði sem fæða og lyf. Sex tegundir voru framleiddar, hver með sína sérstöku virkni og bragð. Sjálfsalar gera notendum kleift að nálgast vörurnar hratt, á meðan smáforrit í síma býður upp á kaup á netinu og einfalda leiki. Notendur ljúka vikulegum verkefnum, svo sem daglegri hreyfingu eða því að fara tímanlega að sofa, til að opna frekara leikefni og verðlaun. Markmiðið er að styðja við langtíma heilsusamlegar venjur, ekki aðeins bráðaþarfir.
The Recognition
About the A' Design Award í bronsi
Jelly Tea Hagnýt fæðuþjónusta vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Jelly Tea Hagnýt fæðuþjónusta sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Jelly Tea Hagnýt fæðuþjónusta fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
- Dimensions & Packaging
- 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
- Tags
- regimen, health, Chinese tea, service design, youth, gamification, functional food
- Production Technology
- The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
- Design Challenge
- The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
- Research
- Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
- Inspiration
- There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
- Project Duration
- This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
- Operation Flow
- Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
- Team Members
- Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao
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