Crcrta Fyrirtækjaímynd by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2022
Crcrta Fyrirtækjaímynd
Client: Communication University of Zhejiang
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #135411The Design
About Crcrta Fyrirtækjaímynd
Crcrta er fyrirtækjaímynd hönnuð fyrir kínversku rannsóknarmiðstöðina fyrir útvarps- og sjónvarpslist, sem er ríkisstofnun. Merkið sameinar grafík og texta. Litasamsetningin notar frumlitina þrjá í sjónvarpi, rauðan, grænan og bláan. Myndavélartákn er myndað úr þremur rúmfræðilegum formum. Tveir ferhyrningar vísa til sía og pappírs sem notaðir eru í útvarps- og sjónvarpsiðnaðinum. Þríhyrningurinn vísar til linsu eða hátalara. Stafirnir CRCRTA liggja í gegnum myndmálið frá vinstri til hægri til að tjá hugmyndina um samskipti. Ímyndin hefur enga fasta stærð og er hægt að stækka hana eða minnka eftir því sem hentar mismunandi miðlum.
The Recognition
About the A' Design Award í bronsi
Crcrta Fyrirtækjaímynd vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Crcrta Fyrirtækjaímynd sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Crcrta Fyrirtækjaímynd fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
- Production Technology
- The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
- Design Challenge
- The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
- Research
- The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
- Inspiration
- The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
- Project Duration
- The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
- Operation Flow
- The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
- Team Members
- Designer:Chen Zilong and Creative Director:Yang Chao
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