SP Saffron Grotesk Tegund Sýnishorn by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2022
SP Saffron Grotesk Tegund Sýnishorn
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award í silfri Winner in Grafík Category
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The Design
About SP Saffron Grotesk Tegund Sýnishorn
Saffran er glæsilegt nútímalegt nýgrotskt sans-serif leturgerð með sterkum stílfræðilegum geometrískum andstæðum, sem sækir fagurfræði og leturfræðilega staðla svissneskra módernisma. Sérstök víðsýn staða var hönnuð til að gefa rétta sjónræna samkvæmni fyrir vörumerki og samskipti. Þetta ekta og upprunalega leturgerð táknar breytta fagurfræði samtímans. Sýninu er skipt í hluta, með hringabandspjöldum inni í pakkningunni.
The Recognition
About the A' Design Award í silfri
SP Saffron Grotesk Tegund Sýnishorn vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að SP Saffron Grotesk Tegund Sýnishorn sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. SP Saffron Grotesk Tegund Sýnishorn er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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