Stories of Communication Vörumerkjahönnun eftir Mengyi Xie

Hönnunarverkið Stories of Communication Vörumerkjahönnun eftir Mengyi Xie er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2022

Stories of Communication Vörumerkjahönnun

eftir Mengyi Xie

Viðskiptavinur: School of Communication, East China Normal University

Handhafi A' Design Award í bronsi í flokknum Grafík

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Stories of Communication Vörumerkjahönnun

Sögur samskipta er sjónræn ímyndarhönnun sem sköpuð var fyrir fimmtán ára afmæli samskiptadeildar háskóla. Aðalmerkið er geómetrísk grafík byggð á tölunni 15. Út frá aðalmerkinu var þróuð fjölskylda 100 undirmerkja. Hvert undirmerki sýnir eina sögu, uppfinningu eða frumkvæði úr sögu samskipta, frá hnýttum strengjum sem notaðir voru á forsögulegum tíma til fyrsta dagblaðsins og veraldarvefsins. Undirmerkjunum er raðað í tímaröð og þau eru notuð á veggspjöld, boðskort, bæklinga, sýningaraðstöðu og minjagripi.

Viðurkenningin

Um A' Design Award í bronsi

Stories of Communication Vörumerkjahönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Stories of Communication Vörumerkjahönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Stories of Communication Vörumerkjahönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Stærðir og umbúðir: There were all kinds of size for the physical application products in this project.
Merki: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Framleiðslutækni: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Hönnunaráskorun: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Rannsóknir: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Innblástur: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Lengd verkefnis: The project was in Shanghai.
Verkflæði: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Liðsmenn: Mengyi Xie