Type Specimen Alskar Leturgerð by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2022
Type Specimen Alskar Leturgerð
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award í silfri Winner in Grafík Category
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- Verified Award Winner
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The Design
About Type Specimen Alskar Leturgerð
Alskar sans er glæsilegt nútímalegt breitt sans serif leturgerð með sterkum stílfræðilegum geometrískum ekta andstæðum, sem dregur í fagurfræðina og táknar breytta fagurfræði samtímans. Eintakið var prentað sem dagblað A2 (brotið og sent sem A4) og sýnir leturgerðina nútímalega tilfinningu og upplifun.
The Recognition
About the A' Design Award í silfri
Type Specimen Alskar Leturgerð vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Type Specimen Alskar Leturgerð sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Type Specimen Alskar Leturgerð er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
- Dimensions & Packaging
- The project was designed in A2 spreads, folded to A4
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The final specimen was printed on newspaper stock in CMYK
- Design Challenge
- The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
- Research
- We researched the Brutalist movement in both architectural and visual arts.
- Inspiration
- The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
- Project Duration
- The type face was developed from September 2021 and release January 2022.
- Operation Flow
- The specimen was sent to existing and potential design customers.
- Team Members
- Paul Henry robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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