Can You See the Music Dynamic Sjálfsmynd by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

SilfurGrafík· 2022

Can You See the Music Dynamic Sjálfsmynd

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award í silfri Winner in Grafík Category

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Verified Award Winner

Verify Award Status for #137173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Can You See the Music Dynamic Sjálfsmynd

Verkið sem skapað var fyrir Franz Liszt kammersveitina er tónlistardrifin kraftmikil vörumerkismynd sem miðar að því að endurvekja sjónrænt útlit hljómsveitarinnar. Höfundar þess hafa fundið upp annað tónlistarmál þar sem hægt er að sjá hvaða lag sem er innan leiðbeininganna sem eru skilgreindar. Sjálfsmyndin gerir hverjum meðlimi hljómsveitarinnar kleift að smíða sitt eigið persónulega lógó, tengt uppáhaldsverkinu sínu á efnisskránni. Þar að auki, vegna sérsniðins þróaðs lógóhönnunarforrits, gætu jafnvel áhorfendur orðið virkur hluti af endurnýjunarferli auðkennis.

The Recognition

About the A' Design Award í silfri

Can You See the Music Dynamic Sjálfsmynd vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Can You See the Music Dynamic Sjálfsmynd sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Can You See the Music Dynamic Sjálfsmynd er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions