Coach the Coaches Knattspyrnuhandbók fyrir þjálfara by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Hönnun prentaðra og útgefinna miðla Competition Category.
BronsPrentun· 2022
Coach the Coaches Knattspyrnuhandbók fyrir þjálfara
by Natasha Mozz
Client: Adidas
A' Design Award í bronsi Winner in Prentun Category
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The Design
About Coach the Coaches Knattspyrnuhandbók fyrir þjálfara
Þjálfaðu þjálfarana er handbók fyrir knattspyrnuþjálfunarprógram ætlað leikmönnum á aldrinum 10 til 14 ára. Handbókin var unnin fyrir knattspyrnuþjálfara svo hægt sé að nýta prógramið í daglegu starfi. Textaþungt frumefni var umbreytt í skýrar leiðbeiningar sem byggja aðallega á upplýsingamyndum. Djörf litapalletta auðveldar leiðsögn milli kafla, og lengd rendarinnar á hlið hverrar síðu gefur til kynna undirflokk. Rúðunet knattspyrnuvallarins og tæknilegar leiðbeiningar mynda grunninn að myndrænni stílgerð handbókarinnar.
The Recognition
About the A' Design Award í bronsi
Coach the Coaches Knattspyrnuhandbók fyrir þjálfara vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Coach the Coaches Knattspyrnuhandbók fyrir þjálfara sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Coach the Coaches Knattspyrnuhandbók fyrir þjálfara fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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