Multivision Porsche Shanghai Ljósmyndaverk by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award í silfri in Ljósmyndun og ljósmyndavinnsla Competition Category.
SilfurLjósmyndun· 2022
Multivision Porsche Shanghai Ljósmyndaverk
Client: Porsche China
A' Design Award í silfri Winner in Ljósmyndun Category
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The Design
About Multivision Porsche Shanghai Ljósmyndaverk
Multivision Porsche Shanghai er ljósmyndaverkaröð sem sköpuð var fyrir Porsche China. Hver mynd sameinar þrjár ljósmyndir í einum ramma með margfaldri lýsingu. Röðin sýnir ólík andlit Shanghai, allt frá hefðbundnum kínverskum hverfum og byggingarlist hins fyrrum franska sérleyfissvæðis til nútímalegra bygginga úr gleri og stáli. Sportbíll birtist á hverri mynd og helst auðþekkjanlegur þrátt fyrir lagskiptu umgjörðina. Myndirnar voru gerðar með stafrænni ljósmyndun og eru framleiddar sem listrænar prentanir festar á samsettum álplötum í takmörkuðu upplagi.
The Recognition
About the A' Design Award í silfri
Multivision Porsche Shanghai Ljósmyndaverk vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Multivision Porsche Shanghai Ljósmyndaverk sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Multivision Porsche Shanghai Ljósmyndaverk er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
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