87MM Ilsang Leturhönnun by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2022
87MM Ilsang Leturhönnun
by Sunghoon Kim
Client: 87mm
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #139447The Design
About 87MM Ilsang Leturhönnun
Letrið fyrir 87MM Ilsang er hannað með hliðsjón af hinu daglega gildi sem 87MM vörumerkið sækist eftir. Þetta skáletur á kóresku er fyrstur síns konar í Kóreu. Með því að túlka tölurnar 8 og 7 sem hlutfall og horn letursins var flatarmál stafanna hannað sem rými í hlutfallinu 8:7, og stærð lokaðra stafa meðal samhljóða í Hangeul (kórneska stafrófinu) var stillt með þessu hlutfalli. 8 og 7 gráðu hornin voru notuð sem formeiningir á borð við stofna og enda til að samræma einkenni handrits sem koma fram við skáskrift.
The Recognition
About the A' Design Award í járni
87MM Ilsang Leturhönnun vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að 87MM Ilsang Leturhönnun sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. 87MM Ilsang Leturhönnun er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
- Dimensions & Packaging
- 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
- Tags
- 87MM, brand font, font, design, graphic, typography
- Design Challenge
- By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
- Research
- When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
- Inspiration
- The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
- Project Duration
- The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
- Operation Flow
- The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
- Team Members
- Creative Director: Kim Sunghoon
Font Designer: Ku Moa - Image Credits
- Kim Sunghoon
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