Conlia Home Image Store Innréttunarhönnun fyrir smásöluverslun by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Innanhúss- og sýningarhönnun Competition Category.
BronsInnanhúss· 2022
Conlia Home Image Store Innréttunarhönnun fyrir smásöluverslun
by Zehua Zheng
Client: Conlia Home
A' Design Award í bronsi Winner in Innanhúss Category
Verified Award Winner
Verify Award Status for #140278The Design
About Conlia Home Image Store Innréttunarhönnun fyrir smásöluverslun
Conlia Home Image Store er innrými hannað fyrir húsgagna- og heimilisvörumerki í Jiangmen, Kína. Hönnunin sækir innblástur í hefðbundna kínverska byggingarlist og austurlenskt fjölskyldulíf. Trjábolir og ryðfrítt stál vísa til bita og gluggagrinda. Pólýprópýlenplötur, rottingfléttun og mjúk efni bæta við náttúrulegri áferð. Hálfopið og samhverft skipulag tengir innan- og útirými saman. Starfrænir svæði eru tengd fremur en algjörlega aðskilin, sem skapar lagskipt rými. Þemaðar sviðseiningar sýna mismunandi herbergisuppsetningar og stuðla að rólegri verslunarupplifun.
The Recognition
About the A' Design Award í bronsi
Conlia Home Image Store Innréttunarhönnun fyrir smásöluverslun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Conlia Home Image Store Innréttunarhönnun fyrir smásöluverslun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Conlia Home Image Store Innréttunarhönnun fyrir smásöluverslun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
- Tags
- Natural, comfortable, oriental features, domesticity, elegant household items
- Production Technology
- The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
- Design Challenge
- 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life. - Research
- The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
- Inspiration
- The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people. - Project Duration
- Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
- Operation Flow
- 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal. - Team Members
- Designer: ZE HUA ZHENG
Designer: WANG YING PAN
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