Designthinkers Ráðstefnugögn by Liying Wang

Designthinkers Ráðstefnugögn by Liying Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

BronsGrafík· 2023

Designthinkers Ráðstefnugögn

by Liying Wang

Client: Academy of Art University

A' Design Award í bronsi Winner in Grafík Category

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Colors

The Design

About Designthinkers Ráðstefnugögn

Markmiðið er að hanna vandað ráðstefnuefni sem fellur að ársþema ráðstefnunnar. Hönnunarheimurinn líkist oft völundarhúsi þar sem hönnuðir rata um flóknar brautir, rekast á röngar leiðir, ófyrirséðar niðurstöður og ókannaðar slóðir. Liying Wang leitast við að nota völundarhúsið sem táknræna framsetningu á margbreytileika hönnunarferlisins. Með þessari nálgun er hið flókna hönnunar- og sköpunarferli túlkað með það að markmiði að vekja sambærilegar tilfinningar hjá áhorfendum.

The Recognition

About the A' Design Award í bronsi

Designthinkers Ráðstefnugögn vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Designthinkers Ráðstefnugögn sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Designthinkers Ráðstefnugögn fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang