Gensyn Intellectual Property Hönnun á lógói by Gu Jin is a highly esteemed winner of the very prestigious 2023 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2023
Gensyn Intellectual Property Hönnun á lógói
by Gu Jin
A' Design Award í silfri Winner in Grafík Category
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The Design
About Gensyn Intellectual Property Hönnun á lógói
Gensyn Intellectual Property er lógó hannað fyrir ráðgjafarfyrirtæki á sviði hugverkaréttinda. Merkið er þróað á óhlutbundinn hátt út frá bókstafnum G, upphafsstaf fyrirtækisnafnsins. Formið er samsett úr vinstri og hægri óhlutbundnu einföldu gæsalöppunum, sem vísa til skýrra samskipta og ráðgjafar milli fyrirtækisins og viðskiptavina þess. Heildarformið minnir einnig á skjöld, sem táknar vernd hugverkaréttinda. Útlínurnar fylgja formi hefðbundins kínversks innsiglis. Blár litur er notaður til að gefa til kynna stöðuga þróun.
The Recognition
About the A' Design Award í silfri
Gensyn Intellectual Property Hönnun á lógói vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Gensyn Intellectual Property Hönnun á lógói sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Gensyn Intellectual Property Hönnun á lógói er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
- Tags
- Logo, Brand, Visual, Gensyn
- Design Challenge
- The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
- Research
- We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
- Inspiration
- Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
- Project Duration
- It took one month to complete the design in Beijing, China
- Operation Flow
- LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
- Team Members
- Gu Jin
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