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Re Form Skartgripasett by Chow Tai Fook Jewellery Creative Centre

Re Form Skartgripasett by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Skartgripahönnun Competition Category.


BronsSkartgripir· 2023

Re Form Skartgripasett

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

A' Design Award í bronsi Winner in Skartgripir Category

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Verified Award Winner

Verify Award Status for #142217

Colors

The Design

About Re Form Skartgripasett

Re:Form er skartgripasett gert úr þremur rennanlegum perlum og keðju. Rennuperlur eru venjulega faldir hlutar sem notaðir eru til að stilla lengd hálsmena og armbanda. Re:Form breytir rennuperlunni í aðalatriði hönnunarinnar. Hverja perlu má staðsetja hvar sem er á keðjunni, svo að notandinn getur myndað hálsmen, armband eða aðrar útfærslur. 36 tommu keðja gerir kleift að mynda meira en 120 samsetningar, á meðan 18 tommu keðja gerir kleift að mynda að minnsta kosti 90. Settið býður notandanum að taka þátt sem meðhöfundur og styður einfaldan og varanlegan stíl.

The Recognition

About the A' Design Award í bronsi

Re Form Skartgripasett vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Re Form Skartgripasett sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Re Form Skartgripasett fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge
Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration
In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow
Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members
Chow Tai Fook Jewellery Creative Centre
Image Credits
Chow Tai Fook Jewellery Creative Centre

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Good Design Deserves Great Recognition

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