Pakka Coffee Shop Vörumerkjaauðkenni by Sersen Shenzhen Brand Consulting is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

BronsGrafík· 2023

Pakka Coffee Shop Vörumerkjaauðkenni

by Sersen Shenzhen Brand Consulting

Client: Pakka Coffee Shop

A' Design Award í bronsi Winner in Grafík Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pakka Coffee Shop Vörumerkjaauðkenni

Pakka Coffee Shop er vörumerkjaauðkenni sem hannað var fyrir kaffihús í Shantou í Kína. Hönnunin sameinar handskrifaðan leturstíl og andstæða litasamsetningu í bláu og appelsínugulu. Hinn afslappaði leturstíll er innblásinn af veggjakroti og götulist, á meðan litasamsetningin vísar til bandarísks retro-stíls. Einfalda sjónræna kerfið heldur ímynd vörumerkisins samræmdri og auðþekkjanlegri þvert á ólíka miðla. Auðkenninu er ætlað að tengja kaffimenningu við daglegt líf og höfða til ungra viðskiptavina sem hafa áhuga á götutísku.

The Recognition

About the A' Design Award í bronsi

Pakka Coffee Shop Vörumerkjaauðkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Pakka Coffee Shop Vörumerkjaauðkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Pakka Coffee Shop Vörumerkjaauðkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tags: LOGO, Brand Image, Coffee culture, Street culture, American style
Design Challenge: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Research: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspiration: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Project Duration: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Operation Flow: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Read the Press Release