Italian Capital of Culture Lógó Og Kynningarherferð by Akomi is a highly esteemed winner of the very prestigious 2023 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2023
Italian Capital of Culture Lógó Og Kynningarherferð
by Akomi
Client: Municipalities of Brescia and Bergamo
A' Design Award í silfri Winner in Grafík Category
Verified Award Winner
Verify Award Status for #143502The Design
About Italian Capital of Culture Lógó Og Kynningarherferð
Eitt merki deilt af tveimur mismunandi borgum (Bergamo og Brescia, sameinuð sem menningarhöfuðborg Ítalíu árið 2023) innblásið af poppmenningu og hannað til að þróast með tímanum. Öll rúmfræðin byggir á beygingu línulegra þátta með stöðugri þykkt, innblásin af byggingarstöngunum sem borgirnar tvær eru vel þekktar fyrir, með það að markmiði að kollvarpa staðalímynd iðnaðarborga og fagna viðnámsþoli þeirra í fyrstu Covid-19 bylgjunni. Hinn táknræni rauði þáttur er ekki aðeins 3 og B á sama tíma heldur getur hann einnig öðlast mismunandi merkingu og form í mismunandi samhengi.
The Recognition
About the A' Design Award í silfri
Italian Capital of Culture Lógó Og Kynningarherferð vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Italian Capital of Culture Lógó Og Kynningarherferð sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Italian Capital of Culture Lógó Og Kynningarherferð er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over. - Dimensions & Packaging
- Minimum height of the logo: 10 mm
- Tags
- graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
- Production Technology
- Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
- Design Challenge
- The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity. - Research
- As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony. - Inspiration
- The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
- Project Duration
- The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
- Operation Flow
- The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.
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