Lucky Tiger Welcomes New Year Myndskreyting by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Myndskreyting by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

JárnGrafík· 2023

Lucky Tiger Welcomes New Year Myndskreyting

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

A' Design Award í járni Winner in Grafík Category

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Verified Award Winner

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Colors

The Design

About Lucky Tiger Welcomes New Year Myndskreyting

Lucky Tiger Welcomes New Year sameinar stjörnumerki með hefðbundnum kínverskum pappírsskornum þáttum, sem lætur hönnunina líta út eins og að horfa út um gluggaramma, á meðan heppileg dýr rúlla gullpeningum fyrir utan, eins og þau færa auð. Almenn notkun vorlíka lita, yfirgefa hefðbundna rauða litinn og bæta við mikið af blómum og plöntum, vegna þess að framburður blóma og auðæfa er svipaður (á kínverskumælandi svæðum), virðist sem þetta ár hafi heppni fyrir örlög.

The Recognition

About the A' Design Award í járni

Lucky Tiger Welcomes New Year Myndskreyting vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Lucky Tiger Welcomes New Year Myndskreyting sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Lucky Tiger Welcomes New Year Myndskreyting er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.