Q Sky Pilates Vörumerki by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2023
Q Sky Pilates Vörumerki
Client: Q Sky
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #144502The Design
About Q Sky Pilates Vörumerki
Q Sky Pilates er vörumerki sem skapað var fyrir Pilates-stúdíó. Bókstafurinn Q er teiknaður sem fugl á frjálsu flugi um himinn, sem tengir nafn stúdíósins við tilfinningu fyrir léttleika, frelsi og slökun. Stafurinn stendur sjálfstætt sem grafískt tákn, en er samræmdur letrinu sem notað er fyrir fullt nafn vörumerkisins. Merkið er notað á skiltum í rýminu, íþróttafatnaði, vatnsflöskum og aðildarkortum, framleitt með stafrænni prentun, silkiþrykki og útsaumi. Litanákvæmni á hverju efni var vandlega yfirfarin.
The Recognition
About the A' Design Award í járni
Q Sky Pilates Vörumerki vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Q Sky Pilates Vörumerki sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Q Sky Pilates Vörumerki er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
- Dimensions & Packaging
- Size according to specific object application
- Tags
- Pilates, sports, fitness, sky, bird
- Production Technology
- Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
- Design Challenge
- There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
- Research
- Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
- Inspiration
- Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
- Project Duration
- Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
- Operation Flow
- It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
- Patents
- Trademark holder: Q Sky
- Image Credits
- Design，Feng Lei，2022
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