Custom Hoodies Lógó by Marko Maciev is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2023
Custom Hoodies Lógó
by Marko Maciev
Client: UMA Network Ltd
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #145151The Design
About Custom Hoodies Lógó
Custom Hoodies er Desktop to Garment vefgátt þar sem myndir eru settar á hettupeysur og prentaðar. Merkið er stílfærsla á bundnu bandi á hettupeysu sem gert er sem stensil-graffiti-vænt ofurhetjutákn Rauðhettu, ef hún væri það í dag, fljúgandi um að leita að stórum, vondum úlfi. Það er að reyna að gefa frá sér uppreisnarkennd og hressandi orku frá götutískumerkinu og virkar sem undirmerki sem notendur vefgáttarinnar geta byggt sína eigin sögu ofan á.
The Recognition
About the A' Design Award í bronsi
Custom Hoodies Lógó vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Custom Hoodies Lógó sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Custom Hoodies Lógó fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
- Tags
- Logos, Symbols, Corporate Identity, Logotypes
- Design Challenge
- In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
- Research
- The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
- Inspiration
- Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
- Project Duration
- 2 weeks, Hong Kong SAR
- Operation Flow
- The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
- Patents
- UMA Network Limited
- Image Credits
- UMA Network Limited
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