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Changsha Fundoland Afþreyingarmiðstöð by Xiang Li

Changsha Fundoland Afþreyingarmiðstöð by Xiang Li is a highly esteemed winner of the very prestigious 2023 A' Design Award í silfri in Innanhúss- og sýningarhönnun Competition Category.


SilfurInnanhúss· 2023

Changsha Fundoland Afþreyingarmiðstöð

by Xiang Li

Client: X+Living

A' Design Award í silfri Winner in Innanhúss Category

Colors

The Design

About Changsha Fundoland Afþreyingarmiðstöð

Changsha Fundoland er afþreyingarmiðstöð staðsett í Changsha í Kína. Innanrýmið nær yfir meira en 4.500 fermetra og hýsir yfir tíu afþreyingarsvæði, þar á meðal veitingastaði, krá, tónleikastað með lifandi tónlist, keilusal og karókíherbergi. Sextíu metra langur gangur, mótaður eins og göng, myndar meginleiðina og sneiðir hjá föstum súlum byggingarinnar. Afþreyingarsvæðin eru staðsett beggja vegna gangsins til að bæta aðgengi og hvetja til könnunar. Lestar- og vagnaminni leiða gesti um rýmið og styðja við hrífandi frásögn.

The Recognition

About the A' Design Award í silfri

Changsha Fundoland Afþreyingarmiðstöð vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Changsha Fundoland Afþreyingarmiðstöð sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Changsha Fundoland Afþreyingarmiðstöð er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Dimensions & Packaging
The project area of this project is 5000 square meters.
Tags
Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology
In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge
The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Research
The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration
In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Project Duration
The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow
Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Image Credits
SFAP

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