Wonderland Fruit Aðalhlutverk: Umbúðamyndskreyting by Chia-Liang Lin

Wonderland Fruit Aðalhlutverk: Umbúðamyndskreyting by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

BronsGrafík· 2023

Wonderland Fruit Aðalhlutverk: Umbúðamyndskreyting

by Chia-Liang Lin

Client: Huzhou University

A' Design Award í bronsi Winner in Grafík Category

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Colors

The Design

About Wonderland Fruit Aðalhlutverk: Umbúðamyndskreyting

Bókartexti: Wonderland Fruit er röð umbúðamyndskreytinga sem hannaðar eru fyrir ávaxtavörur. Myndskreytingarnar nýta hefðbundna kínverska myndlistarþætti, svo sem turnbyggingar, trönur og heillaský, til að skapa ævintýralega stemningu. Litatónninn fylgir lit hvers ávaxtar, svo að myndskreytingin og varan samræmist í sjónrænum áhrifum og stíl. Mjúkir litir eru notaðir til að tengja saman hefðbundinn og samtímalegan sjónrænan stíl. Röðin var unnin með Adobe Photoshop og Illustrator, og hvert blað mælist 297 x 420 millimetrar.

The Recognition

About the A' Design Award í bronsi

Wonderland Fruit Aðalhlutverk: Umbúðamyndskreyting vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Wonderland Fruit Aðalhlutverk: Umbúðamyndskreyting sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Wonderland Fruit Aðalhlutverk: Umbúðamyndskreyting fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU