Blanc Water Vörumerkjaauðkenni by Harel Koka

Blanc Water Vörumerkjaauðkenni by Harel Koka is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

JárnGrafík· 2023

Blanc Water Vörumerkjaauðkenni

by Harel Koka

Client: Blanc

A' Design Award í járni Winner in Grafík Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Blanc Water Vörumerkjaauðkenni

Blanc Water er vörumerkjaauðkenni sem skapað var fyrir fyrirtæki sem flytur inn vatn frá Ölpunum. Merkið sameinar myndrænt tákn af Alpafjöllunum með leturfræði og litum sem sóttir eru í alpalandslagið. Hönnunarmálið er hreint og samræmt, og því er beitt á muni fyrirtækisins og á samfélagsmiðlarásir þess. Ætlunin var að tjá styrk og skýrleika í gegnum einfaldar形form. Auðkennið gefur vörumerkinu skýra sérstöðu á markaðnum og gerir fyrirtækið auðþekkjanlegt.

The Recognition

About the A' Design Award í járni

Blanc Water Vörumerkjaauðkenni vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Blanc Water Vörumerkjaauðkenni sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Blanc Water Vörumerkjaauðkenni er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: in order to convey the idea of a brand that imports water from the alps, it was necessary to reflect its essence very strongly with the help of creating a new identity to express superiority and strength. the identity of blanc, in all its details, is related to the presence of the alpine landscape and the colors that arise from it, and therefore a consistent design language was created
Dimensions & Packaging: The logo and the coordinated design will be applied to all the company's objects and on social networks to create a design identity
Tags: campaign, concept, Branding, creative, Luxury, brand identity, Identity, graphic design
Production Technology: The idea was to create the symbol and colors of the Alps to illustrate the brand. A clean and vital graphic sign, perfect for an independent identity
Design Challenge: The need was to create a design language and branding for a company with a vision and high ambitions and to reflect the essence of a global and accessible company with health value, a challenge of identity and simplicity.
Research: The research work was done when all the details about the label were brought into consideration in order to assemble them all back into a creative concept
Inspiration: In this branding you can find the familiar Alps within the logo which combine with the typography and colors in a harmonious way that describe a sublime feeling of superiority as a prominent characteristic of a strong company with high vision and ambitions
Project Duration: The project was designed in December 2022 and submitted in February 2023 in Florence, Italy
Operation Flow: With the creation of a new identity that has a clear, precise, modern and well-characterized design, the brand has a much stronger impact on the consumer and the market, thereby distinguishing itself from its competitors and standing out as a brand with a clear vision that is available all over the world, and as a result, it can be easily recognized and used
Patents: Copyrights belong to Harel Koka, 2023
Team Members: Harel Koka
Image Credits: Freepik source