Oil Street Art Space Sjónræn auðkenni by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2023
Oil Street Art Space Sjónræn auðkenni
by Kimhung Choi and Thomas Siu
Client: Kimhung Design
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #148151The Design
About Oil Street Art Space Sjónræn auðkenni
Oi er sjónrænt auðkenni Oil Street Art Space, almenns tómstunda- og menningarstaðar í Hong Kong. Staðurinn er í fyrrum félagsheimili siglingaklúbbs og felur í sér sögulega byggingu í öðrum verndarflokki, gerða úr rauðum múrsteinum með flísalögðu þaki, ásamt útisvæði sem er yfir 3000 fermetrar að stærð. Í nafninu er bókstafnum L skipt út fyrir upphrópunarmerki, sem vekur athygli og vísar til staðsetningarinnar. Lógóformið sýnir athöfnina að hrópa hátt. Grænn er auðkennislitur, sem vísar til vinjar fyrir listir innan borgarinnar. Auðkennið er notað á umhverfismyndmál og prentað efni.
The Recognition
About the A' Design Award í bronsi
Oil Street Art Space Sjónræn auðkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Oil Street Art Space Sjónræn auðkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Oil Street Art Space Sjónræn auðkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- Dimensions & Packaging
- Various dimensions according to the visual identity application from buntings to pinned badges
- Tags
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
- Production Technology
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- Research
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- Inspiration
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
- Project Duration
- May 2022, The Hong Kong SAR
- Operation Flow
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
- Team Members
- Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu
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