Animated Koopmans Logo Fyrirtækjaímynd by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2023
Animated Koopmans Logo Fyrirtækjaímynd
Client: Rebrandt
A' Design Award í silfri Winner in Grafík Category
Verified Award Winner
Verify Award Status for #149078The Design
About Animated Koopmans Logo Fyrirtækjaímynd
Koopmans bað Rebrandt að miðla vídd vöruúrvalsins skýrar. Orðið "prentverslun" endurspeglar ekki lengur það sem þeir gera. Þessi nýja fyrirtækjaímynd er því ekki aðeins fagurfræðilega aðlaðandi hönnunarmál heldur einnig stefnumótandi markaðstæki sem miðlar því víðtæka vöruúrvali sem þeir geta boðið upp á. Ruud Winder, hönnunarstjóri Rebrandt, vildi að kraftmikill vinnuháttur fyrirtækisins endurspeglaðist í hönnuninni. Hreyfingin stendur í mótsögn við meinta kyrrstöðu prentfyrirtækis, einmitt þessa vídd þurfti að leggja áherslu á.
The Recognition
About the A' Design Award í silfri
Animated Koopmans Logo Fyrirtækjaímynd vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Animated Koopmans Logo Fyrirtækjaímynd sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Animated Koopmans Logo Fyrirtækjaímynd er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.
The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations. - Tags
- Typographic, animated logo, logo system
- Design Challenge
- The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
- Research
- Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
- Inspiration
- The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
- Project Duration
- From concept to realisation approximately 3 months.
- Operation Flow
- Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
- Patents
- Ruud Winder - Rebrandt 2022
- Team Members
- Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation - Image Credits
- Ruud Winder - Rebrandt 2022
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