To Beauty Vörumerkjaauðkenni og umbúðir fyrir húðvörur eftir Yuta Takahashi

Hönnunarverkið To Beauty Vörumerkjaauðkenni og umbúðir fyrir húðvörur eftir Yuta Takahashi er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2023

To Beauty Vörumerkjaauðkenni og umbúðir fyrir húðvörur

eftir Yuta Takahashi

Viðskiptavinur: To Beauty

Handhafi A' Design Award í silfri í flokknum Grafík

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Hönnunin

Um To Beauty Vörumerkjaauðkenni og umbúðir fyrir húðvörur

To Beauty er vörumerkjaauðkenni og umbúðahönnun fyrir húðvörur, innblásin af alheiminum og hugleiðslureynslu. Auðkennið notar gráa litapallettu og lífrænt tákn sem tjáir lífspúlsinn. Andlitshreinsirinn er með sérhannaðan skrúfstút sem gefur frá sér þéttan froðu með einni ýtingu, sem heldur teygjanleika sínum og dregur úr húðertingu vegna núnings. Augnháraserumið notar loftlaust ílát sem er hreinlegt og laust við rotvarnarefni. Lokin sameina hart ytra byrði og mjúkt innra byrði, með kornóttu yfirborði og greyptu tákni.

Viðurkenningin

Um A' Design Award í silfri

To Beauty Vörumerkjaauðkenni og umbúðir fyrir húðvörur vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að To Beauty Vörumerkjaauðkenni og umbúðir fyrir húðvörur sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. To Beauty Vörumerkjaauðkenni og umbúðir fyrir húðvörur er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Stærðir og umbúðir: Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm

Spray box
W: 205mm x D: 51mm x H: 51mm

Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm

Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm

Airless container box
W: 53mm x D: 21.5mm x H: 106mm

Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Merki: skincare, mysterious, branding, packaging, product, japan
Framleiðslutækni: We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Hönnunaráskorun: We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Rannsóknir: We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Innblástur: People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Lengd verkefnis: It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Verkflæði: The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Myndheimildir: Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023