Pepsi Black x Digital Shanghai FW Drykkjarumbúðir by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Takmörkuð útgáfa og sérpöntuð hönnun Competition Category.
JárnTakmörkuð útgáfa· 2023
Pepsi Black x Digital Shanghai FW Drykkjarumbúðir
by PepsiCo Design and Innovation
A' Design Award í járni Winner in Takmörkuð útgáfa Category
Verified Award Winner
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About Pepsi Black x Digital Shanghai FW Drykkjarumbúðir
Pepsi Black x Digital Shanghai FW eru takmarkað upplag af drykkjarumbúðum sem hannaðar voru fyrir Shanghai Fashion Week. Umbúðirnar endurspegla þema viðburðarins, Originate New Nature. Litríkur hringur umlykur Pepsi-merkið og myndefnið er teygt í eina átt til að gefa til kynna framlengingu tíma og rúms. Sundurgreindir litafletir í bleiku og grænu standa út á svörtum bakgrunni og skapa djarft, marglaga útlit. Skarast teygð myndefni mynda stafrænan „glitch“-effekt sem tjáir samruna hins sýndarlæga og hins raunverulega.
The Recognition
About the A' Design Award í járni
Pepsi Black x Digital Shanghai FW Drykkjarumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Pepsi Black x Digital Shanghai FW Drykkjarumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Pepsi Black x Digital Shanghai FW Drykkjarumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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