Kuwasawa Design School 2022 Handbók eftir Kazune Watanabe

Hönnunarverkið Kuwasawa Design School 2022 Handbók eftir Kazune Watanabe er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í silfri verðlaun í keppnisflokknum Hönnun prentaðra og útgefinna miðla.

SilfurPrentun· 2023

Kuwasawa Design School 2022 Handbók

eftir Kazune Watanabe

Viðskiptavinur: Kuwasawa Design School

Handhafi A' Design Award í silfri í flokknum Prentun

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Litir

Hönnunin

Um Kuwasawa Design School 2022 Handbók

Skólaleiðsögn fyrir Kuwasawa Design School, fyrsta hönnunarskólann í Japan. Undanfarin ár hafa netsamskipti farið vaxandi og mörkin milli raunveruleika og sýndar eru að verða óskýr. Í slíkum aðstæðum leitaði hönnunarteymið eftir möguleikanum á hönnun með því að tjá það sem var viðurkennt sem stafrænt með hliðstæðum (pappír og prenti). Við fyrstu sýn lítur hún út eins og venjuleg bók, en hreyfimyndin virkar þegar hún er dregin út. Leiðsögubókinni er skipt í sér bindi svo fólk geti notið hennar á ýmsan hátt. Þeir stefndu að stafrænni tjáningu með leturfræði.

Viðurkenningin

Um A' Design Award í silfri

Kuwasawa Design School 2022 Handbók vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Kuwasawa Design School 2022 Handbók sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Kuwasawa Design School 2022 Handbók er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Stærðir og umbúðir: Dimensions Width:182mm x Height:257mm x Depth:25mm
Merki: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Framleiðslutækni: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Hönnunaráskorun: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Rannsóknir: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Innblástur: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Lengd verkefnis: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Verkflæði: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.