Ecommuni Brochure Þjónustuhönnun fyrir sýningarupplifun by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Yfir-, stefnumótandi og þjónustuhönnun Competition Category.
JárnÞjónusta· 2023
Ecommuni Brochure Þjónustuhönnun fyrir sýningarupplifun
by Xi Zhu
A' Design Award í járni Winner in Þjónusta Category
- 81,443
- Verified Award Winner
- Verify Award Status for #150074
The Design
About Ecommuni Brochure Þjónustuhönnun fyrir sýningarupplifun
Ecommuni Brochure er þjónustuhönnun sem gerir sýningargestum kleift að útbúa sérsniðna bæklinga. Gestir velja sýningargripi meðan á sýningunni stendur með því að snerta NFC-merkimiða sem staðsettir eru við hlið vörunnar. Valdir hlutir eru síðan safnað saman í stafrænan bækling sem hægt er að breyta í smáforriti, þar á meðal útliti, merkingum og litlum táknmyndum. Kápan er búin til út frá skoðunarleiðinni. Bæklingurinn er einungis prentaður á pappír þegar gesturinn yfirgefur sýninguna. Þannig dregur úr pappírssóun og söfnuðu gögnin styðja við sýningariðnaðinn.
The Recognition
About the A' Design Award í járni
Ecommuni Brochure Þjónustuhönnun fyrir sýningarupplifun vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Ecommuni Brochure Þjónustuhönnun fyrir sýningarupplifun sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Ecommuni Brochure Þjónustuhönnun fyrir sýningarupplifun er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Team Members
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
