Nu Us Supplement Sjónræn ímynd by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2023
Nu Us Supplement Sjónræn ímynd
Client: Salvita Design
A' Design Award í járni Winner in Grafík Category
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The Design
About Nu Us Supplement Sjónræn ímynd
Nu Us er sjónræn ímynd fyrir vörumerki vítamínuppbótar. Merkið sameinar fjóra hástafi í eina samfellda mynd. Stafirnir nota þunna og jafna leturgerð með skörpum brúnum og samræmdu millibili, sem gerir merkið skýrt og auðlesið. Fæðubótarefnið er selt sem dag- og næturhylki. Morgunhylki eru í hvítri flösku og næturhylki í svartri flösku. Einföld form sólar og mána í skærgulum lit gefa til kynna muninn. Þessi mínímalíska hönnun er nýtt á merkimiðum, nafnspjöldum og innkaupapokum.
The Recognition
About the A' Design Award í járni
Nu Us Supplement Sjónræn ímynd vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Nu Us Supplement Sjónræn ímynd sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Nu Us Supplement Sjónræn ímynd er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
- Dimensions & Packaging
- Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
- Tags
- Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- Screen printing
- Design Challenge
- The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
- Research
- Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
- Inspiration
- Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
- Project Duration
- Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
- Operation Flow
- The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.
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