Not Always Fun Prentauglýsing by Squared

Not Always Fun Prentauglýsing by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award í silfri in Samfélagshönnun Competition Category.

SilfurSamfélag· 2023

Not Always Fun Prentauglýsing

by Squared

Client: Squared

A' Design Award í silfri Winner in Samfélag Category

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Verified Award Winner
Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Prentauglýsing

Auglýsingaherferðin miðar að því að vekja athygli á Harlequin heilkenni. Þetta er heilkenni sem hefur áhrif á ósjálfráða taugakerfið og tengist skort á svitamyndun og húðroði á annarri hlið andlitsins. Stofnunin þróaði helstu sjónræna myndskreytingar sem byggjast á samsetningu mismunandi framsetninga harlequin með það að markmiði að varpa ljósi á mismuninn á milli kómískrar framsetningar persónunnar og raunveruleika þess að lifa með Harlequin heilkenni, sem leggur áherslu á þörfina fyrir meiri skilning og meðvitund um ástandið.

The Recognition

About the A' Design Award í silfri

Not Always Fun Prentauglýsing vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Not Always Fun Prentauglýsing sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Not Always Fun Prentauglýsing er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared