Ranger Sjónræn ímynd by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2023
Ranger Sjónræn ímynd
by Zhang Weiwei
Client: Yunnan Tech & Besiness University
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #150972The Design
About Ranger Sjónræn ímynd
Ranger er sjónræn ímynd sköpuð fyrir hótel sem þjónar ungum ferðalöngum. Ímyndin líkir hverjum gesti við ranger, persónu þekkta úr fantasíusögum. Ranger-gríma er notuð sem megin skapandi þáttur, og röð tákna fyrir ranger-búnað er unnin út frá henni. Táknin eru notuð á skrifstofuvörur og hótelvörur í stöðluðum stærðum, og einnig á hluti sem bjóða gestum að taka þátt. Merkið er prentað með leysigyllingu, svo yfirborðið sýnir breytilegan gljáa þegar horft er á það úr mismunandi áttum.
The Recognition
About the A' Design Award í járni
Ranger Sjónræn ímynd vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Ranger Sjónræn ímynd sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Ranger Sjónræn ímynd er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Ranger, Hotel, Visual Identity, Young man, Traveller
- Production Technology
- The product mainly adopts laser hot stamping process.
- Design Challenge
- The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
- Research
- Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
- Inspiration
- The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
- Project Duration
- The project started in May 2022 in Kunming and finished in July 2022 in Kunming
- Operation Flow
- The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.
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