Mono Pizza Vörumerkjaauðkenni eftir Irina Kolosovska

Hönnunarverkið Mono Pizza Vörumerkjaauðkenni eftir Irina Kolosovska er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2023

Mono Pizza Vörumerkjaauðkenni

eftir Irina Kolosovska

Viðskiptavinur: Irina Kolosovska

Handhafi A' Design Award í bronsi í flokknum Grafík

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Litir

Hönnunin

Um Mono Pizza Vörumerkjaauðkenni

Mono Pizza er vörumerkjaauðkenni sem skapað var fyrir pizzustað í Bretlandi. Nafnið sameinar orðin Mona Lisa og pizza, og tengir þannig myndlist og matargerð. Merkið sameinar andlit Mónu Lísu og hringlaga form pizzu. Táknið er teiknað með einlínutækni og reglulegum grafískum formum, þannig að hinn rólegi svipur er gefinn í skyn án fíngerðra smáatriða. Aðeins þrír litir eru notaðir, og andstæðan á milli þeirra fullkomnar skýra og lágstemmda samsetningu. Auðkennið er notað á pizzuumbúðir sem eru 320 sinnum 320 sinnum 40 millimetrar að stærð, prentaðar með Pantone-bleki.

Viðurkenningin

Um A' Design Award í bronsi

Mono Pizza Vörumerkjaauðkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Mono Pizza Vörumerkjaauðkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Mono Pizza Vörumerkjaauðkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Stærðir og umbúðir: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Merki: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Framleiðslutækni: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Hönnunaráskorun: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Rannsóknir: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Innblástur: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Lengd verkefnis: The project started in April 2022 and work on the branding continues to this day.
Verkflæði: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Myndheimildir: Irina Kolosovska