Hönnunarverkið Geneo Sýningarsalshönnun eftir Belina Zhang er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í bronsi verðlaun í keppnisflokknum Innanhúss- og sýningarhönnun.
BronsInnanhúss· 2023
Geneo Sýningarsalshönnun
eftir Belina Zhang
Viðskiptavinur: Shanghai Brander Brand Design., Ltd
Handhafi A' Design Award í bronsi í flokknum Innanhúss
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Um Geneo Sýningarsalshönnun
Geneo er sýningarsalur hannaður fyrir húðumhirðumerki sem sameinar tækni og náttúruleg hráefni. Rýmið, sem er 280 fermetrar að stærð, notar vatn, plöntur og súrefni sem meginþemu. Í anddyrissvæðinu er streymandi vatnsljósaverk, bóluveggur, andlitsmyndaveggur og 5D kvikmyndasalur. Hægt er að snúa bóluveggnum og þá afhjúpar ljósið mismunandi plöntur innan hans. Á myndbandssvæðinu breytast loftlýsing og ilmkerfi í takt við innihald myndanna. Gervisteypa og terrazzo gefa náttúrulegt og frumstætt yfirbragð, en allir veggkantar voru rúnnaðir og fægðir í höndunum.
Viðurkenningin
Um A' Design Award í bronsi
Geneo Sýningarsalshönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Geneo Sýningarsalshönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Geneo Sýningarsalshönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
- Stærðir og umbúðir
- Showroom covering 280m²
- Merki
- beauty, tech, nature, interior, branding
- Framleiðslutækni
- Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
- Hönnunaráskorun
- Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
- Rannsóknir
- The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
- Innblástur
- In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
- Lengd verkefnis
- Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023 - Verkflæði
- The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.
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