Trip of Tea Myndskreyting by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2024
Trip of Tea Myndskreyting
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
A' Design Award í silfri Winner in Grafík Category
Verified Award Winner
Verify Award Status for #151736The Design
About Trip of Tea Myndskreyting
Trip of Tea er par af myndskreytingum sem gerðar voru fyrir kínverskt tefyrirtæki. Verkin tvö sækja innblástur í tvær sögulegar teflutningaleiðir, Tíu þúsund mílna teveginn og Silkileiðina á hafi. Hestur, sem tekinn er úr vörumerki viðskiptavinarins, birtist sem sendiboði á hvorri leið. Form hvers hests og mynstrið á hnakki hans breytast til að endurspegla einkenni áfangastaðarborgar eða -svæðis. Tedrykkjusenur frá ýmsum löndum eru einnig með í verkunum. Myndskreytingarnar eru handteiknaðar á spjaldtölvu og útfærðar sem samfelld flísalögð rúlla sem hentar fyrir veggspjöld, póstkort og aðra notkun.
The Recognition
About the A' Design Award í silfri
Trip of Tea Myndskreyting vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Trip of Tea Myndskreyting sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Trip of Tea Myndskreyting er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
- Dimensions & Packaging
- The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
- Tags
- illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
- Production Technology
- The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
- Design Challenge
- The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
- Research
- Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
- Inspiration
- The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
- Project Duration
- The project started in Beijing in August 2022 and was completed in Beijing in December 2022
- Team Members
- Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao
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