AS Women Empowerement Fyrirtækjagjöf by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award í járni in Gjafavöruhönnun Competition Category.
JárnGjafavörur· 2024
AS Women Empowerement Fyrirtækjagjöf
Client: As
A' Design Award í járni Winner in Gjafavörur Category
Verified Award Winner
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About AS Women Empowerement Fyrirtækjagjöf
A|S ákvað að hanna árlega fyrirtækjagjöf sem yfirlýsingu og ákall til aðgerða, innblásin af þörfinni fyrir að styrkja konur af hvaða uppruna, trúarbrögðum eða félagslegri stöðu sem er. Kretíska Tsikoudia, hefðbundinn grískur drykkur, fylti flöskur sem voru hannaðar til að tákna mismunandi konur, hver með sérstakan lertappa í formi andlits, stílbært innblásin af fornu Kýkladafígúrunum. Þær tjáðu þemu Frelsis, Breytingar, Jafnréttis, Réttlætis, Menntunar, Vals og Styrks. Hver flaska var sett í sérstakan kassa með listrænum grafískum framsetningum og veggspjaldi.
The Recognition
About the A' Design Award í járni
AS Women Empowerement Fyrirtækjagjöf vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að AS Women Empowerement Fyrirtækjagjöf sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. AS Women Empowerement Fyrirtækjagjöf er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Team Members
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
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