Jingting Mountain Scenic Area Vörumerkjaímynd by Zhejiang Gongshang University

Jingting Mountain Scenic Area Vörumerkjaímynd by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

BronsGrafík· 2024

Jingting Mountain Scenic Area Vörumerkjaímynd

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

A' Design Award í bronsi Winner in Grafík Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Vörumerkjaímynd

Jingting-fjall náttúruverndarsvæði er vörumerkjaímynd sem sköpuð var fyrir mikilvægt náttúruverndarsvæði og þjóðskóg í Anhui-héraði í Kína. Ímyndin byggir á hugmyndinni um menningarlega könnun í gegnum málverk, þannig að heimsókn líkist því að ganga í gegnum lárétt málverk. Fjallasýn, skálaform, róleg ský, villtir kranar og hið staðbundna hvíta brennivín og græna te eru dregin inn í myndmálið. Sex hjálpartáknmyndir styðja við aðaltáknið og má nota þær í mörgum ólíkum aðstæðum. Hönnunin kemur í stað eldri ímyndar sem hafði takmarkaða skírskotun og hentar vel fyrir stafræna miðla.

The Recognition

About the A' Design Award í bronsi

Jingting Mountain Scenic Area Vörumerkjaímynd vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Jingting Mountain Scenic Area Vörumerkjaímynd sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Jingting Mountain Scenic Area Vörumerkjaímynd fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao