CZBank Youth Speech Contest Sjónræn auðkenni viðburðar by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2024
CZBank Youth Speech Contest Sjónræn auðkenni viðburðar
by Zhejiang Gongshang University
Client: CZBank
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #153002The Design
About CZBank Youth Speech Contest Sjónræn auðkenni viðburðar
Ræðukeppni ungmenna á vegum CZBank er aðal sjónræna auðkennið sem skapað var fyrir árlegan ræðuviðburð sem CZBank stendur fyrir ungra þátttakenda. Þema keppninnar er að varðveita menningararf líkt og rætur og skapa betri framtíð. Hönnunin sameinar ræðuhljóðnema og trjárætur í þrívíðu línuformi. Samofin form og gagnsæ efni tjá miðlun menningararfleifðar. Sjónræna útlitið er útfært á veggspjöld viðburðarins, í ræðusalinn og á útikynningar, svo það hentar bæði fjölmiðlum, beinum útsendingum og notkun á staðnum.
The Recognition
About the A' Design Award í bronsi
CZBank Youth Speech Contest Sjónræn auðkenni viðburðar vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að CZBank Youth Speech Contest Sjónræn auðkenni viðburðar sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. CZBank Youth Speech Contest Sjónræn auðkenni viðburðar fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
- Tags
- Culture, Innovation, Competition
- Design Challenge
- In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
- Research
- The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
- Inspiration
- In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
- Project Duration
- The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
- Operation Flow
- Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
- Team Members
- Designer: Kan Zhao
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