Hunguest Hotels Vörumerkjaímynd by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2024
Hunguest Hotels Vörumerkjaímynd
Client: Studio NUR
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #154178The Design
About Hunguest Hotels Vörumerkjaímynd
Hunguest Hotels er vörumerkjaímynd sköpuð fyrir ungverska hótelkeðju. Ímyndin miðlar skuldbindingu við gæði og samræmi. Verkið fól í sér endurhönnun á núverandi merki og öllum sjónrænum þáttum, allt frá skiltum á hótelum til prentaðs efnis. Mörg hótelanna eru tengd heilsulindum og vellíðunarstöðvum, svo hönnunin sýnir tengsl við vatn. Merkið er stór stafurinn H myndaður úr vatnsdropum, og aðallitur vörumerkisins er blár. Bókfellsprentun, ígreypt leðurkápur á matseðla og útskorin trémerki voru notuð.
The Recognition
About the A' Design Award í bronsi
Hunguest Hotels Vörumerkjaímynd vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Hunguest Hotels Vörumerkjaímynd sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Hunguest Hotels Vörumerkjaímynd fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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